You don’t have to use your keyword phrase in your domain name. That may be a revelation to some folks, but the keyword phrase in your domain name is just one “piece of the SEO pie,” and an insignificant piece at that. There are over 100 pieces of the pie that go into what makes up the ranking of a page. Adobe is #1 out of 3 billion results for the keyword phrase “click here.” Why? Because of off-page factors, not because “click here” is in their domain name.
