In all of our efforts to write well for the robots, we must remember to also write well for the human brain. Remember that the human brain likes the
appropriate use of color. The human brain likes text broken down into manageable chunks or clusters that are easy to read and absorb. Write your copy using all of the important SEO principles but be sure to strike a balance.
With practice, you can build pages that are content rich and compelling to read. You can create projects that are pleasing to look at and still score exceptionally well in the rankings.
Another Tip,
Make sure your top scoring high performance pages include a call to action.
This is not difficult or time consuming, but it can make a real difference in
getting results. You can easily provide a visitor with some sort of reason to
take action now.
Did you ever want to check 2 different pages to see how similar
they are? Remember, search engines don’t like duplicate content.
Try this tool:
http://www.webconfs.com/similar-page-checker.php