When you visit a Web site, do you ever wish that you could find a particular piece of information on that site? Or, are you ever not able to find a specific product or service that the site probably sells?
In such momoments, you realize the “gold” that this site is missing. But as a potential customer, you know about it – don’t you?
Okay, now put the shoe on the other foot so you’re now the SEO or Web site owner.
What do your customers wish they could find on your Web site?
What bits of information are they looking for?
What products or services do you sell that are difficult to find?
Talk to your customers! Find out from them what they’re looking for! Make sure you have many ways to navigate your site. Group products together in several different ways. But YOU don’t know how your customers think.