Create content that will meet your visitor’s exact search query and satisfy it. When optimizing a page for a specific phrase, think about why an searcher might be using that specific phrase. If you are optimizing an FAQ (Frequently Asked Questions) page, are you truly delivering your MOST frequently asked questions? What do you think the background circumstances might be […]
If you write your content so that it naturally “reads very well,” you will naturally earn some bonus for having created quality content. That I mean content…that reads well to a human being. Use moderation in everything you do. One of the things you need to understand is that “theme based” search engines like Google, are actually using a
Grammar does make a difference in your SEO work. It does make an even greater difference in your conversions. From the search engine’s “point of understanding” it matters. And yes, many search engines to have a sense of understanding in a form of intelligence (which is artificial intelligence or AI.) Some search engines like Google have been able
Your Tip of the Day involves writing for the reader: Never make the error of assuming that someone reading your offer will automatically connect the features of your product or your service to the benefits. They won’t, unless you dialog about it in such a way that will help them see every benefit.