An Overview of Search Marketing

Search Marketing is the process of gaining traffic and visibility from search engines through paid and unpaid efforts. Search Marketing is the shorter form of Search Engine Marketing.

Search Engine Marketing (SEM) is a form of Internet Marketing that involves the process of promoting the websites by gaining traffic and visibility from search engines through organic & non – organic search results. It encompasses of SEO and SEM.

SEO – Earning traffic through unpaid or free listings.

SEM – Buying traffic through paid listings.

SEM is one of the effective ways to grow your business in competitive marketplace. It is the practice of marketing a business using paid advertisement for the result appears on Search Engine Result Pages (SERP). The foundation of SEM is Keywords. Users enter the keywords into the search engine to find they needs for, so keywords become an important strategy in SEM.

Why SEM is an important?

  • Direct Response Marketing – opportunity to target people directly based on what they search, putting their name and brand in front of right so it generate awareness and traffic to the websites. This traffic is most likely to convert.
  • Search Intent – important to identify the people search so that you can adjust your adcopy messaging, calls to action and landing pages accordingly.
  • Online Visibility – through SEM ensure your website is visible on search engines for specific set of keywords that makes meaningful to your business.
  • Pay Per Click (PPC) Advertising – it is the most popular methods to improve a website’s ranking in search engines.