I believe that often when we write fresh new content, our thoughts creatively continue to “work” as the old expression suggests…as we “sleep on it.” This applies especially to creative writing or even just copywriting in general. Try working on two or three different projects over a period of a few days. Don’t be in a big rush […]
Challenge yourself! How is your SEO comfort level with highly competitive keywords? Next time you do your keyword research, why not stretch just a little more towards that more competitive keyword phrase. Never stop growing your SEO skills and never stop testing all of your new ideas. Did you know that many SEOs wait far too
Converting visitors to customers may not always be in the forefront of our minds as an SEO (we’re always so busy thinking traffic), but once you start examining methods to convert your client’s visitors to customers, you’ll start to deliver additional value to your clients and you’ll find a full consultancy approach does not go unrewarded. Did you know
Reminder: Link popularity is “page specific,” NOT “site specific.” Which of your important interior pages could use some assistance? Obviously NOT your “privacy policy” or probably not your “about us” page… But take stock and choose any 3 of your “most important” pages today and set a plan to specifically work on increasing some natural link
As an SEO…we are truly copywriters. Not directly pertaining to SEO, but interesting all the same, is about “copyrighted material.” How much do you know about copyright? Did you know that when you write anything “original” for your Web site or for some other publication, that it is automatically copyrighted to you? Even if you do not post
Google Alerts – “Web” alerts will become “Everything” alerts. Here the Message sent to all web alert users from Marcel Gordon, Product Manager – Google Alerts Dear Google Alerts user, We’re contacting you because you have an alert of type Web. We’ve decided to retire Web alerts because (1) they are used by very few people
Tips # 1: Did you ever want to check 2 different pages to see how similar they are? Remember, search engines don’t like duplicate content. Try this tool: http://www.webconfs.com/similar-page-checker.php Tips # 2: Make sure your top scoring high performance pages include a call to action. This is not difficult or time consuming, but it can make
Google announced the completion of a new web indexing system called Google Caffeine. Google Caffeine provides 50% latest results for web searches than last index. Google Caffeine is the largest collection of web content. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after
Think about this…when you examine your Web activity reports: Single access pages Which pages are being viewed by themselves, where visitors aren’t even clicking to go to another page? Again, look at these pages carefully to see what you can provide on the page to keep up the interest of your visitors. You’re losing them, and you need
Did you know that Google algorithms parse the structure and content of websites and identify pages that provide fast navigation and relevant information for the user’s query. Since Googles algorithms consider several factors to generate sitelinks, not all Web sites have them. But here is a place where Google will now let you filter which Sitelinks they choose for your
Are you looking for some more alternatives to expensive Pay Per Click (PPC) on the search engines? You can give your Web site Top 10 Exposure across 100’s of Search Engines and Web Directories with this in 6 to 8 hours. Now some of these alternative search engines were not exactly in the class of “Google” but then
Remember SEO principles apply to Press Releases too plus you have the added advantage some increased PR and legitimate link reputation. Make sure and use your important keywords in your link text because when a press release is picked up by multiple publishers or media outlets, remember that it is news. Many people forget that news is 100%
One of my SEO friend recently asked why I place such value on the importance of gaining a solid “SEO comfort level” with skills. It was a good question so I asked them, “what is the alternative to the essence of knowing exactly what needs to be done?” They replied that their philosophy was “more or less throwing all
Link popularity and link reputation is important. But don’t be so obsessed with linking that you build your entire strategy only around link building. Use all of the basic principles to carry your Web site and you may want to do some linking based on what will make sense to your visitors. You are not only just trying
One of the most misunderstood points of Blogging is concerning your “content freshness” factors. Content freshness: Write lots of good interesting content and post to your Blog consistently. How often? The more often the better. Just remember that you are writing for your readers who are pinged when you post a new update. But you are also driving the
Should Blog comments be enabled or not? It all depends on the purpose of the Blog. Most Bloggers have a need to express their opinions and exchange thoughts. A blog with comments enabled will allow your readers to post their comments. Most Blogs allow you to adjust the settings so that you can approve them before the world sees them.
Remember that content freshness work two ways: Your content needs to be fresh for your visitors or you’re not giving them a reason to come back. Your content also needs to be fresh for the search engines. If the search engines see that you’re refreshing your content every day or several times a week, the
Tip on “crawlability” for larger Web sites. Google recommends that you have no more than 100 links on your site map. If you have more than 100 pages on your site, set up mini site maps for separate sections on your site and have a central site map that links to your main sections and
How big is your site getting to be? If you have more than 200 pages on your site, consider getting an onsite search engine. Not only will you be making it easy for your visitors to find what they’re looking for, but the stats you’ll get with the onsite search engine will be extremely beneficial
Are you trying to include too much information on the home page of your site? You can’t do everything on your home page. Link to your main areas, but don’t offer too much on your valuable home page. Stay very focused on one topic per page.