SEO Tips

Google Search Quality Highlights – 52 Updates on April 2012

Categorize paginated documents. More language-relevant navigational results. Country identification for webpages. Anchors bug fix. More domain diversity. More local sites from organizations. Improvements to local navigational searches. Improvements to how search terms are scored in ranking. Disable salience in snippets. More text from the beginning of the page in snippets.…
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Bruce Clay’s SEO Factors and Trends Report for Tackling Important SEO Issues

Bruce Clay Australia’s SEO Factors and Trends report – Download from http://www.bruceclay.com/au/bruceclay_aus_seo_factors_trends_2012.pdf Its packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends and how to prepare. The 25-page SEO factors report is…
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SEO Tips # 334 – Focus on Titles

Focus is to always create high quality, useful content that will please visitors. But your title needs to be compelling and it needs to read well and it should make sense to the reader. Create content that merits true relevancy and deserves to rank well and stand the test of time. One of…
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SEO Tips # 332 – Internal Links

An internal link is an in-coming link from within your own site and although it does not have as much weight as an external in-coming link, it still can help. The Google PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google…
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What – When – Why – SEO ?

One of the single most important aspects of gaining your SEO comfort level is to exercise your skills by reason of use (or practice.) The easiest way to do this is to create a few of your own high quality informational sites and you can make money at the same time with…
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SEO Tips 330 – Title Tag

Everyone knows that a Title Tag with your keyword phrase prominently used up front is important. But did you know that it is also important that the first few prominent words in the beginning of your Title also be unique and original too (for each page.) One of the things we often see…
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Value of Using Descriptive Text within Links

Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking. Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think to check. For example try not…
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SEO Tips # 230 – SEO Strategies

The Internet is constantly changing, but remember that the true goal of the search algorithm is to reward useful content and content of value. Invest your energy into creating strategies that are more than just “link building” and “keyword placement.” Sometimes in our technical studies I wonder if we do not get so caught…
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SEO Tips # 229 – Content Creation in SEO

In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself. Are you creating that immediately assists in filling a specific search for information. Content…
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SEO Tips – Pay Per Click ( PPC )

On the topic of Pay Per Click, remember that there are advantages to using PPC such as Google Adwords. But also consider diversifying your campaigns. Remember that you are not “buying a link” but you are displaying an advertisement. PPC is not SEO because it is “paid advertising.” but it…
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