If you are in the midst of creating a new article or content for your Web site, remember that time is your friend. Don’t be in a rush but take your time to release your finished work over at least 48 hours or longer. Our thoughts creatively continue as the old expression suggests… as we […]
Have a look at the most recent page you are working on. Can you identify just one single benefit that your content is offering? Whether it might be a “special low cost” or perhaps the product you sell is a “time saver.” Think about how you can possibly move whatever the benefit is, right up
When doing new keyword research, do you know there are differences between the written word and spoken dialogue? Instead of researching common descriptive terms, try exploring natural sounding “dialogue.” Try to remember to explore “words” based on dialogue, not just on written copy. Your customers often will say things to you in their dialogue that
From time to time, one of the most important things you can do to grow your site in new directions, is to Poll your visitors. Ask them a question or two about what is important to them. We can Never “assume” that you know for a fact what our visitors want without asking. One of
What kind of shape is your Sitemap in? Put links to new pages on your site map. Make sure you link to your site map from every page of your Web site.If there’s a corresponding page on your site that you can use to link to the new page, do so. Mention the new page
How well are you optimizing your pages for additional related “accessories” or “tools” related to your specific product or service? Depending on the type of business you are running, try and explore data that extends “beyond the obvious” but something that you could easily incorporate into your Web site, like an affiliate program that compliments
Examine your log files for activity on the last few pages you have recently added to your site. Get a feeling for how traffic moving to and through these pages are working for you. Does each page you have recently added have a clearly defined objective? In other words, what is it that you want
Are you interested in bringing in some completely new target audiences and making your Web site extremely easy to find for them? Begin to consider the conditions in peoples life, when you are researching behaviors for exceptional keywords. Everyone is using the Internet based on the conditions, the challenges, the current experiences that are in
Remember, that your SEO skills work equally well when applying the basics to a press release. Write a recent news story concerning your business. Make sure it is NOT just a sales letter or sales pitch but really think about your story angle. Try publishing it on and remember that “news” has some special benefits.
One of the benefits to getting started with affiliate marketing when you are just a brand new SEO, is this. It gives you the flexibility to exercise your SEO skills and fine tune your technique without ever needing to deal with a client. Are you looking for sharp affiliate marketing resources? Have you heard of
Did you know you can purchase the top 10,000, 20,000 or 100,000 busiest keywords from Wordtracker? For pricing on these and other reports, see this page:
Example: <meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″> If not, you should be. To check this com-pliancy issue on any page, click on “view source” and press control F to bring up the FIND requester. Enter ISO and see if your page is compliant.
If you use Java script based drop down menus, you may want to use text links to ensure the spiders can find all of your pages. Use plain text links if you are using mouseovers, image maps, etc., too. Make sure the engines can follow your links.
Did you know that Google does not encourage the selling or buying of links. Matt Cutts has said that Google is good at spotting them. Web sites that sell links will lose their trust in the search engines. Don’t buy or sell links.
What type of content are you adding to your Web site? Your Web content needs to be good to high quality content that is well-written and engaging. We talk a lot about the richness and value of you providing useful content that hold high-interest for your audience of visitors. Tip: Remember the power of using nostalgia where appropriate.
Pages Yahoo! Wants Included In Its Index: Original and unique content of genuine value. Pages designed primarily for humans, with search engine considerations a secondary concern. Hyperlinks intended to help people find interesting, related content, when applicable. Metadata (including title and description) that accurately describes the contents of a web page. Good web design in
What type of content are you adding to your Web site? The use of humor at times is very powerful. It can be in the form of text, graphics, audio, or video, but just make sure it is good humor tastefully done. People want to feel good on your Web page. Good humor will influence
Are you obsessed with some SEO tool set or software program? Think about “software tools” more as having a very specific purpose (and there are some excellent tools to know about for sure.) But also realize, that the single most important key to understanding SEO in ways that will quickly profit your business, is to
How well do you hear what your customers are saying to you when you dialogue with them? Consider using http://www.Wordtracker.com/moreinfo.html for researching “dialogue patterns.” Did you know that we often communicate differently when we speak to each other, than when we are writing an article or creating content. Some of the simplest, ordinary, every day (even boring little
How many new behavioral trends have you discovered by exploring Wordtracker data? Do you ever feel like you are running low on keywords related to your business? Stop exploring keywords related to your solution or service and start exploring the trends that are related to your audience’s “challenges.” In many cases, we tend to only be focused