New Search Features for Child Safety @ Bing

Bing decides to adopt the safe search preference for child safety.  Bing Proudly announced that they are the first search engine to propose this new web safety standard. This standard is known as “Safe Preference”.  Bing deploys this new Safety standard with Internet Explorer & Firefox.

The safe preference method is designed to make controls easier and more consistent for parents. It offers one standardized way for users to communicate their safe preferences to websites and online services.

How it works:

  • Parents need to turn on Windows Family Safety for their child’s account.
  • Participating browsers recognize that parental control is turned on and indicate to Bing that the user prefers to receive safer results.
  • Bing respects this preference and sends back only results we’ve classified as non-adult.

Now this “Safe Preference” is live at Internet Explorer (10+) and Firefox. Using a browser that supports safe preference will help Bing deliver filtered results consistently. Once parental controls are enabled, settings page at web browser will show you the message which is highlighted in image below.