For today’s SEO Tip it’s back to some important reminders about
conversions:
Building trust with logos:
Remember that your visitors like to see the VeriSign (or other SSL
certificates) and Credit Card logos on a sales page. It invokes
a sense of trust and security.
A good place to put these logos is near the order button.
Use of testimonials (consider audio and video too):
Using a Courier New Font – creates a testimonial with a font type
that looks and feels nearly like a letter that someone typed out in
a typewriter to you.
http://www.Instantaudio.com is a service that comes complete with an
audio streaming service plus a Toll free 1-800 testimonial line on
which you can get your customers to leave their comments