Getting to the top of SERPs can be difficult, especially if you are in a competitive business space. However, despite the hurdles of developing a successful online marketing campaign the good news if you are a business that operates ‘locally‘ and can target a specific geographic location is that can improve your position in Local Search results using Bing Places for Business, etc. Local Search is a highly effective and cost efficient way to get your business seen by customers.
The Bing Business Portal allows you to manage your local business listing on Bing. You can add your logo, photos, menu, deals, and other important information. Here the tips to setup your business profile in Bing local.
1. Claim Your Bing Local Business Profile
All you need to do is log into Bing Local and participate in the verification process. This is the first, crucial step to taking charge of your Bing profile.
2. Make Your Profile Relevant
This step will help your profile stand out, especially if you list accurate information. Adding a local phone number and address are excellent indicators of your business’s location, so it’s more likely to appear in search results if someone runs a search for businesses in your area. As you go about setting up your profile on Bing Local Business, don’t overlook the importance of a profile picture.
3. Get Bing Reviews
Reviews add credibility to your company. They show that other customers have visited your establishment and have had an enjoyable experience. Unfortunately, your business isn’t perfect, so a handful of negative reviews are more than likely to pop up. Don’t worry too much about them. If your profile viewers see only positive reviews, they may become suspicious. Believe it or not, negative reviews can help build your credibility, too.
4. Add Your Categories and More
Make sure that your customers know which industry you’re in by adding the proper categories to your Bing Local Business page. Categories are a crucial part of the local search rankings, so you need to ensure that they’re correct. In addition to categories, Local Site Submit can help you add specialties to your page, which helps you stand out from the competition and gives your customers more information to work with.
Finally after a successful profile completion & verification your business get listed in Bing Local.