SEO

SEMPO Chennai Meetup 2011 for SEO and Search Marketing Event

SEMPO Chennai MeetUp 2011 – Evolution of SEM and SEO Event SEMPO Chennai Meetup is a day long event aimed at bringing together the best minds from the Search Marketing space to talk about search engine advertising, including optimization and marketing issues. This event will feature a few technical sessions and a panel discussion. This

SEO Tips # 332 – Internal Links

An internal link is an in-coming link from within your own site and although it does not have as much weight as an external in-coming link, it still can help. The Google PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google PR throughout your site via

Tips for Affiliate Marketing Managers

Every merchant should create keyword lists for affiliates to work from. A keyword list helps both PPC and natural search affiliates. By defining themes you can reap traffic benefits that your own site does not focus on. For instance you may sell Ipods and accessories but you cannot expect to hit every keyword or phrase and be in the

SEO Tips # 331 – Focus on Deep Link

For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time. Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site too.

What – When – Why – SEO ?

One of the single most important aspects of gaining your SEO comfort level is to exercise your skills by reason of use (or practice.) The easiest way to do this is to create a few of your own high quality informational sites and you can make money at the same time with affiliate marketing. I want to encourage

SEO Tips 330 – Title Tag

Everyone knows that a Title Tag with your keyword phrase prominently used up front is important. But did you know that it is also important that the first few prominent words in the beginning of your Title also be unique and original too (for each page.) One of the things we often see is people have used the

Value of Using Descriptive Text within Links

Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking. Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think to check. For example try not to use terms within your

SEO Tips # 230 – SEO Strategies

The Internet is constantly changing, but remember that the true goal of the search algorithm is to reward useful content and content of value. Invest your energy into creating strategies that are more than just “link building” and “keyword placement.” Sometimes in our technical studies I wonder if we do not get so caught up in our hunt for

SEO Tips # 229 – Content Creation in SEO

In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself. Are you creating that immediately assists in filling a specific search for information. Content of true merit. Something useful.

How does writing articles not run into the problem with duplicate content?

Articles are the same as news. They come under the rules that apply to “syndicated content.” They are both 100% white hat and search engines understand that both articles and news are created for the purpose of “syndication.” Genuine articles are “written” to be published across many Web sites and they will never be penalized for duplicate content.

Search Marketing Summit 2011 in Bangalore India ( SEO and SEM Meet )

Search Marketing Summit ( SMS ) India 2011 in Bangalore: What is Search Marketing Summit ? A 2 day conference in Bangalore, India focusing on Search Marketing Strategies featuring five international search leaders will share, discuss, advice on Search Marketing strategies including SEO, PPC, Social Commerce, Mobile Marketing, Local, International, Affiliate marketing, Analytics and more

SEO Tips – Pay Per Click ( PPC )

On the topic of Pay Per Click, remember that there are advantages to using PPC such as Google Adwords. But also consider diversifying your campaigns. Remember that you are not “buying a link” but you are displaying an advertisement. PPC is not SEO because it is “paid advertising.” but it can compliment your SEO work

Is it wise to buy some text links on high PR Web sites?

Question: Is it wise to buy some text links on high PR Web sites? Answer: Definetely not. I would never purchase a link on someone elses Web site. I advise against buying text links. There are many people who end up paying money for what they think is a “valuable link” never realizing that there are plenty of

SEO Keyword Effectiveness – Hyphens vs Underscores

Question: Is it true using hyphens in between your keywords more effective than using underscores when naming a Web page? Example: Is search-engine.html more readable by search engines than for instance search_engine.html? Answer: For the answer, read Matt Cutts Blog: http://www.mattcutts.com/blog/dashes-vs-underscores/

Two most powerful postfix letters

What are the two most powerful letters that can be added to a behaviorally related “root word” that will convert a “behavior” into a “tool?” The Answer:   E R Example: ACTION WORDS        TOOLS Hold   + add E R   =  Holder Stamp  + add E R =  Stamper Watch      

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