Perhaps you’ve heard that link popularity and link reputation is important. They are important, but don’t become so obsessed with linking that you build your entire strategy only “just around link building.” You want to use all of the basic principles to carry your Web site through and you may want to do some linking […]
Look through your Web site to see where you’ve used words that have no power, such as “home.” Replace those words with “keyword phrase home,” if appropriate. In this manner, you’re using link text (link reputation) in internal linking on your Web site, which is extremely powerful. Make sure the links are straight text links. If it doesn’t work for
Are you using link text that contains your keyword phrase on each Web page? In other words, if your Web page is optimized for “English Bulldog puppies,” are you using English Bulldog puppies as link text somewhere on the page? What could you be linking to? -An additional page on your Web site with more
Create a content rich, informational site which is loaded with quality articles, tips, free advice, and tutorials, and keep your options to buy a product very subtle. The number one reason most people go online is to look up information, so the key is to discover high-demand topics for a niche audience and give your audience exactly what they are
Remember to use supporting words, synonyms, and surrounding text when linking between pages. Allow for at least a 20% topic drift and avoid use the exact same link text (anchor text) to link between all of your pages and Web sites. Avoid building up link reputation that looks unnatural or contrived. If you’re a writer, swap up your bio
Who is your “target audience”? When you write your Web site content, who are you focusing it on? Have the search engines ever purchased anything from you? Forget the search engines! Focus on your customers! When you write content, write valuable content focused on your customers. Focus on one topic (keyword phrase) only. Your keyword-containing tags should include that one
Reminder: Link popularity is “page specific,” NOT “site specific.” Which of your important interior pages could use some assistance? Obviously NOT your “privacy policy” or probably not your “about us” page… But take stock and choose any 3 of your “most important” pages today and set a plan to specifically work on increasing some natural
Link popularity and link reputation is important. But don’t be so obsessed with linking that you build your entire strategy only around link building. Use all of the basic principles to carry your Web site and you may want to do some linking based on what will make sense to your visitors. You are not only just trying
For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time. Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site