Local SEO: Local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches. In Local SEO there are many elements that seem to have been given more importance since the “Pigeon” update last year. Here […]
New Locale Adaptive Pages: Google introduced its new locale-aware crawl configurations for Googlebot for pages it detects may adapt their content based on the request’s language and perceived location. New Locale-adaptive pages change their content to reflect the user’s language or perceived geographic location. Previously, Google didn’t handle that well or actually at all
Treemaps Report: Treemaps report were added within Google analytics at the end of 2014. Treemaps report visualizes AdWords data by utilizing nested rectangles and a red to green color scale. The treemap allows us to quickly spot the strong and weak areas of our accounts, helping us drive our attention to the right places. Let’s
New Events in Knowledge Graph: The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources. It provides structured and detailed information about the topic in addition to a list of links to other sites. Last year, Google launched a new way for musical artists to list their upcoming
Web & App Activity: The Web & App Activity is the new Google update for search history and deals with searches and browsing activity. Search history card allowed you to pause or disable search history, location history and YouTube’s search and watch history. But this new card adds an extra feature is that there’s also
New Testing Tool: Structured data (microdata or schema.org) adds additional information (markups) to your website. Search engines can understand these markups and possibly show them as rich snippets in the search engine results pages (SERPs), for example with an additional picture or a review. This helps your content get discovered across Google properties. Google were
Create Google Account without Gmail Id: In Google, to create a new account we have go new sign up form that created a Gmail Account, a Google profile and a Google+ account instead of a simple Google account. Recently Google has added more services (some exceptions: Google Calendar, Google Books, Google Wallet). You can access
App: My Maps In Google Drive, you can find the google Maps that is “My Maps” app. You can use this feature by just click the arrow from the search box, select “Google My Maps” from the “opens with” list and click the search button or you can use the “opens with” feature that was
Search Tips: While searching with Google, sometimes we fed up with the results without finding what we looking for. That makes us to feel, Google would just read our mind. We might think those search terms would return relevant results, but they don’t. Google have lots of operators in place to help us find more
Google Now: One Blog Reader from Miami had noticed a new Google Now Background Image that shows some buildings from downtime Miami. He’s from Miami, so it’s likely that Google tests a feature that displays photos related to your location. Google Now already shows custom images for cities like London and San Francisco, but they’re background
Google Cards: Google has new Dictionary cards for synonyms & antonyms search queries. Dictionary Card shows you the list of words similar to query, all definitions & more information related to query. If you search for [Work synonym], Google only includes a list of synonyms for each meaning. When you search for [Work antonyms],Google shows
Google Smarter Results: Now Google availing smarter results for Google services Queries to make it better. Google places special cards at the top of the page for the search results. Cards showcase the links what you looked for and also step by step instructions for that. This special card results only for Google services, not
CAPTCHA is actually an acronym that stands for Completely Automated Public Turing test to tell Computers and Humans Apart. A CAPTCHA is actually an inverted Turing test whereby a machine tests to see if you are human or not. Now Google introduced a new re CAPTCHA procedure to verify a robot and it is very simple. You just need
At the end of 2014 approaching, Google has released the list of the best Android apps of 2014 available on the Play Store. The list includes total of 68 apps – with 61 of them free and 7 paid. From the 68 Apps it also listed the most popular apps including Swiftkey Keyboard, IFTTT, Groupon,
Digital marketers should know the SEO tactics and also to know to deal with it to accomplish the following business goals. The Eight Goals are Increase Lead Generation Increase Website Traffic Increase Traffic Conversion Rate Improve Natural Search Rakings Improve Brand Awareness Improve Analytics & Reporting Attribute Sales Revenue to SEO Increase Content Development The
Content within “click to expand” menus or “tabs” in website, Google may not index or rank. The Recent news came to know by the discussion between Barry Schwartz of Search Engine Roundtable and John Mueller on Google+. Barry was covering a thread entered on click to expand content not being either indexed or ranked by
Once you’ve built a mobile app, you’ll want to acquire new users, engage them regularly, and generate revenue. But how do you do that? Join us for a course on mobile app measurement to learn how Google Analytics data can help you make your app more discoverable and profitable. In this course we’ll cover: the
Merchant Shopping Promotions was launched in the US in the year 2012. But now Search Engine Giant Google has announced that it will be expanding Merchant Shopping Promotions to the UK, Germany, Australia, India and France. Merchant Shopping Promotion gives advertisers the opportunity to display promotion code offers besides product listing ads in search plus their listings
Here the infographic explains a research about how digital connects Shoppers to Local Stores and detail information about Digital (Online) & Offline buying.
Here the informative image about how Google Works and the role/importance of Search Engine Optimization. Hope this infographic lead you with better understanding of SEO Strategies along with Google Working Standards.